The genesis for DETAILS, both the name and label design, was based on the project’s meticulous and methodical approach to each and every step of the viticulture and winemaking process. Delivering on that premise requires obsessive attention to detail. That commitment to excellence, without compromise, is symbolized in the goat’s head with hieroglyph icons.
This detailed approach mirrors the same resolve Jim Sinegal has followed in all his business affairs during his illustrious career and is the cornerstone of the Sinegal Estate philosophy and ethos. Jim Sinegal is notorious for the saying, “the devil is in the details”.